What To Communicate in a Crisis
When a crisis hits, you must quickly figure out what you are going to tell people. Have a framework ahead of time. Whether spoken or written, here are four things to tell your ensemble, organization, and customers.
What we currently know
What we do not yet know
What we are doing to know more
When we will be back in touch with more information
The nature of the crisis drives the frequency of updates of course, but generically, every three days risks over-promising, and every five business days is likely too relaxed. A default frequency of four days is a good estimate for a crisis that lasts more than a week.