The intersection of the innovator and the customer resembles the intersection of an artist and their audience. Resemblances include a performance, celebrations, getting past perfectionism, creating moments that matter, and building a legacy.

An innovation team that emulates the arts has a competitive advantage. These culture traits include balance, vigilance, rejection, failure, and resilience.

An innovation team that emulates the arts has a collaborative advantage. These culture traits include safety, authenticity, welcoming beginners, trust, listening, practicing, and rehearsing together.

Documentation is unpopular to build, but once you have it, it’s valuable to your current and future teams. Documentation is valuable for so long, it qualifies as an Asset Portfolio.

Corresponding with the R of ADKAR, a Closure Report is Reinforcement for the new Customer Experience and formal declaration that the project is complete.

The big day! Showtime! Opening Night! Let your stakeholders know that the new experience is ready for them. The Go-Live Announcement fulfills the latter “A” in ADKAR.

What is worth documenting inside your organization? For starters, ALL these. Execution’s best two friends are simplicity and transparency. These documents ruthlessly keep you simple and transparent. These are valuable for months, YEARS, elevating documentation to a title of ASSETS. Building and maintaining these in your innovation work ensures a healthy, Ruthless Asset Factory.

Your organization might be caught in meeting gridlock and email overload. You cannot just talk and email your way to success. You must document things outside email. It’s dry, sterile, unforgiving, and ruthless. But documentation keeps its value. A ruthless factory results in a valuable Asset Portfolio.

Use Five Verbs to pace, synchronize, and assign building your project’s Asset Portfolio.

Details of your Current State that help you determine the most compelling innovations to pursue.

High-level and detailed names of how your customer experiences your products and services, in their language and through their lens.